Role: Lead Designer, Art Direction
Client: African Wildlife Foundation
How many facts do you think you know about poaching? In this campaign, the audience learned about three common myths about poaching and wildlife trafficking. We share these questions through social media, interactive quiz emails, and landing page modals.
We utilized interactive quiz emails where the user could answer these questions and received the answer in real time. Users using unsupported platforms still received emails that drove them to the landing page modal.
These questions carried over to the social media platforms, but most excitingly into Instagram stories where we created in-platform polls. Many folks failed on the first question! Further into the campaign, we included in-platform donation stickers driving the user back to the donation form.