Role: Designer
Client: African Wildlife Foundation
Sure, Black Friday is a household event every year. But through one of our most compelling annual social media campaigns on the same day, we’ve ensured wildlife lovers “save big” elsewhere, too — for Black Rhino Friday. Through a memorable hashtag (#BlackRhinoFriday), powerful, stark images of this majestic creature, a yearly match opportunity, and persuasive copy, we’ve created a lasting strategy for African Wildlife Foundation, giving their donors a chance to enjoy a “different kind of saving” — and save the rhino.