Role: Designer
Client: African Wildlife Foundation
This campaign was launched in the summer where general giving rates are down, so the best time to engage audience are in the summer months. We focus on the Canines for Conservation program with the concept is to engage the donor in their sniffer dogs program by designing content and info of these dogs in a top secret feel. The campaign does really well year over year, so with the 2020 update our goal was to get Thank You notes to our hardworking Rangers going through COVID.