Covenant House Redesign
Role: Lead Designer
Client: Covenant House
The first step to this redesign was design research in the form of a survey to the current list of donors and website visitors to hone in on content strategy and user experience. A large portion of the audience were homeless youth, volunteers, those wanting to get involved.
I then went into user journeys, role playing exploring the common roles of the audience. With the creative team, we explored more into what our characters would like to see more. Taking this feedback, we worked on wireframing 4 different layouts with consideration of sitewide blocks with entry points to three different sections of the client’s work.
I presented and prototyped in InVision with client feedback, we decided on appealing to three different types of audience: volunteers, homeless youth, and donors.
We put their five pillars of work and built a visual infographic for those who wanted to know more about them right up front. Those pages included an interactive map, quiz page for planned giving, as well as a functional donation pages for converting monthly donors.
I created three different moodboards with research on color, type of story telling, and content approached. These were based on previous A/B testing through numerous campaigns and based results off of open rates, response, and income.
Based on data on web searches and time spent on certain webpages, we decided to make the About Us and Location pages more detailed as we were finding people landing on these pages more and spending extra amounts of time.