Role: Designer
Client: African Wildlife Fund
The campaign was launched in the summer where general giving rates were down, so the best time to engage audience is in the July-August months. We focused on the Canines for Conservation program. The concept is to engage the donor in their sniffer dogs program by designing content and info of these dogs in a top secret feel. The page throughout uses redacted content along with the typewriter font to give it that old time-y feeling.